For example, not all links carry the same weight. Google works largely the same way today, although with much more sophistication and nuance. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them. The sites with the most links were, theoretically, the best sites. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them. These references acted almost like a vote - the more your work was referenced the more important it must be. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. The idea for PageRank - Google’s early ranking algorithm - stemmed from Einstein. Buzzbundle first steps get started how to#In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Buzzbundle first steps get started professional#SEO is simply not as hard as people pretend like it is you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.
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